Welcome to CHOOSE
Where conscious beauty meets sustainable living. Founded in 2026 by C.Cris, we're redefining what it means to choose better for your skin and our planet.
Our Story: Born from Nature, Built for You
CHOOSE was born in 2026 from a simple yet powerful belief: that the products we use daily should nourish both our skin and the environment. Every morning, millions of people apply products without knowing what's truly in them or where they come from. We wanted to change that.
Our journey began in a small botanical laboratory, where founder C.Cris spent countless hours researching the healing properties of plants and their potential to transform skincare. What started as a personal quest for clean, effective products evolved into a mission to revolutionize the beauty industry.
We believe beauty shouldn't come at the cost of our planet. That's why we've built our entire philosophy around plant-based formulations, recyclable packaging, and carbon-neutral practices. When you choose CHOOSE, you're not just selecting skincare—you're making a statement about the world you want to live in.
Natural Ingredients
Happy Customers
Carbon Footprint
Founded
Meet C.Cris, Our Visionary Founder
C.Cris founded CHOOSE with a vision to transform the beauty industry from the inside out. With a background in botanical science and a deep passion for environmental advocacy, C.Cris spent years researching the intersection of skincare efficacy and ecological responsibility.
Growing up surrounded by nature, C.Cris developed an early appreciation for the healing power of plants. This childhood connection blossomed into a lifelong dedication to understanding how botanical ingredients could revolutionize personal care. After witnessing the environmental toll of conventional beauty products, C.Cris knew it was time to create an alternative.
"I wanted to create products that I could feel good about using every single day," says C.Cris. "Products that work beautifully while respecting the delicate balance of our ecosystem. CHOOSE is my answer to that challenge—a brand that proves you don't have to compromise between performance and principles."
Under C.Cris's leadership, CHOOSE has become a beacon for conscious consumers who refuse to settle for anything less than excellence in both formulation and ethics. Every product reflects C.Cris's unwavering commitment to transparency, sustainability, and real results.
We don't just create products. We cultivate a movement toward conscious beauty, where every choice you make ripples outward to create positive change for your skin, your community, and our planet.
Our Mission
To empower individuals to make conscious choices about their skincare while protecting and preserving our planet for future generations. We're committed to proving that luxury, efficacy, and sustainability can coexist beautifully.
Natural Ingredients
Plant-powered formulas that harness nature's most potent botanicals—from soothing aloe to rejuvenating rosehip—for radiant, healthy skin that glows from within.
Skin-First Care
Dermatologist-tested, clinically proven products designed to nourish, protect, and enhance your natural beauty without harsh chemicals or synthetic additives.
Planet Positive
Committed to sustainable practices at every step—from ethical sourcing and biodegradable packaging to carbon-neutral shipping—leaving a lighter footprint on Earth.
Our Journey
The Seed is Planted
C.Cris begins researching botanical ingredients and sustainable formulation methods, laying the groundwork for what would become CHOOSE.
First Formulations
After months of testing and refinement, our first product line is perfected—combining efficacy with environmental responsibility.
CHOOSE is Born
We officially launch CHOOSE, bringing conscious beauty to customers who care about their skin and the planet. The journey has just begun.
The CHOOSE Philosophy
At CHOOSE, we believe that true beauty comes from harmony—between your skin and nature, between efficacy and ethics, between luxury and sustainability. Our philosophy is rooted in three core principles:
Transparency: You deserve to know exactly what you're putting on your skin. We list every ingredient and explain why it's there.
Sustainability: Every decision we make considers its environmental impact. From seed to shelf, we choose the path that honors our planet.
Efficacy: Natural doesn't mean ineffective. Our products deliver real, visible results backed by science and proven by thousands of satisfied customers.
Meet Our Team
C.Cris
Founder & CEO
Botanical scientist and environmental advocate dedicated to revolutionizing conscious beauty.
Dr. Maya Chen
Chief Formulation Scientist
Dermatology expert with 15 years of experience creating plant-based skincare solutions.
James Rivera
Sustainability Director
Environmental engineer ensuring every CHOOSE product leaves the lightest possible footprint.